According to the Wall Street Journal*, High Fructose Corn Syrup feels it is getting a bad rap. So it has hired a high profile ad agency to help it get back in the good graces of its prime target: moms.
The ad campaign? From what I can tell, its tagline seems to be
HFCS: Just as Bad for You as Sugar. Sweet.
Which totally reminds me of another great, if not highly effective, slogan,
Chlamydia: It's No Worse than Syphillis. Have some.
A diet high in sugar isn't good for anyone, I know. And studies show that both HFCS and sugar intake can lead to obesity in our fattish nation. So the corn people's logic is essentially that, although processed, HFCS contains the same ingredients as regular table sugar and should therefore not be avoided or removed from certain foods. Though this is not quite true (HFCS contains more fructose, which is tied to obesity at a greater rate than other -oses), let us suppose for a moment that they are the same.
Why would we eat the fake one instead of the natural one?
It appears that our country values wealth over health (shocking, I know.) Most of the foods that include HFCS do so because it is cheaper than sugar. Corn subsidies have driven down the price of corn syrup, and sugar import tariffs have made it more expensive to procure the real deal. Americans are paying more than twice the world price for sugar.
I know, this is more information than anyone wants or needs. But since I actually found myself highlighting portions of the WSJ article, I figured I should look into this more. Plus I just think it's a fascinating marketing choice. Watch for the ads on TV and in major newspapers:
HFCS: Your chubby body will never know the difference.
*I can't link to the article, because the paper lamely will not let you read it if you're not a subscriber.
Jack is TWO!
3 years ago