New York City, March 2008. Earth Day approaches, the Fed cuts interest rates, the Euro continues to gain strength, and one 23rd Street guitar store makes its move.
Have a tiny carbon footprint, New Yorkers? Pat yourselves on the back and make some music. Tired of spending all your money in the Apple store, Europeans? Come in; where once we would have scoffed if you offered us foreign currency, now we might lick it off your fingers. It's so colorful. And valuable. Where are you going? Out to dinner at Per Se? Take us with you.
OK, that's me talking, not Dan or his guitars. They're not desperate, after all. All they're saying is that they take Euros now. (I expect next week's sign to read "We speak French.")* Because in their last store meeting they decided that a good marketing plan would be to target the people with the money.
*Somewhere in middle America, a guy who still eats "freedom fries" is having a heart attack.